The creation of regions’ brand abroad by different groups of stakeholders on the example of selected polish voivodships

Posted on: Last updated on: Written by:

Katarzyna Janiszewska

DOI: 10.21858/msr.21.03

Vol. no: 21

Return to issue

Return to editions list

The purpose of the article is to show the activities and the ways and extent of involvement of different types of stakeholders in the process of branding the region abroad. For this purpose, semi-structured individual interviews were conducted with one employee of each of the selected five regional offices in Brussels. The essence and motives for branding the region, the perceptions of the role of the regional offices and the ways in which stakeholder groups are involved in the process were analyzed.

Katarzyna Janiszewska, Kreowanie marek regionów za granicą przez różne grupy interesariuszy na przykładzie wybranych polskich województwPobierz
PDF Button
Cookie filesWe use cookies to help personalize content, customize and analyze advertising, and to ensure a safe user experience. By using the site, you consent to our collection of information. You can find details in the PrivacyPolicy